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Apple

Apple is the Cupertino, California company behind the iPhone, iPad, Mac, Apple Watch and Apple's home devices. In AI it matters mainly through Apple Intelligence and Siri AI, the assistant it launched in beta on September 14, 2026, and through the home devices it is building around that assistant.

Follow via RSSGet Apple alerts3 stories · updated Oct 16

Fact file

FoundedApril 1, 1976
HeadquartersOne Apple Park Way, Cupertino, CA 95014, US
CEOJohn Ternus, effective September 1, 2026 (announced April 20, 2026; Tim Cook became executive chairman)
Employees"More than 150,000" (Apple boilerplate, October 13, 2026)
Siri AI launchSeptember 14, 2026, in beta, in English; built "in collaboration with Google and its Gemini models"
Siri AI in the EU"Will not be available initially in the EU on iOS, iPadOS, and watchOS"
HomeView smart displayAnnounced October 13, 2026; $299 (U.S.); available November 13, 2026; not sold in the EU
HomePod mini 2Announced October 13, 2026; $149 (U.S.); in stores October 30, 2026; Siri AI in a later free update
Facts verified Oct 14

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Timeline

SEP 2026Siri AI launch
APR 1976Founded